Accelerated Technology Assessment and Commercialization (ATAC) Program
A Workshop to Facilitate Team-Based Technology Investment Decision-Making
GCG offers a 10-week Accelerated Technology Assessment and Commercialization (ATAC) program designed to help technology businesses:
• Assess technologies for commercial viability
• Analyze and validate markets for commercially viable technologies
• Determine the best commercialization strategies
• Educate a workforce in assessment and commercialization processes that are grounded in science
• Create and improve review processes for decision-making
• Make informed commercialization decisions and go-forward plans
The ATAC program is led by the award-winning professors of The University of Texas Master of Science in Science and Technology Commercialization degree program.
Each participating company receives
• Assistance in forming a senior management technology review board
• Assistance in creating technology review board criteria, procedures, and policies
• Training of a technology assessment team of 5 employees in technology assessment, commercialization strategies, and technology market analysis and validation, including classroom instruction and guided practice
• Help selecting 4 company technologies for assessment and review
• Mentoring of the company’s technology assessment team as they complete assessments of 4 company technologies and create commercialization recommendations, reports, and presentations
• Assistance in judging the first 4 assessments presented to the review board
Your company selects up to 5 employees—such as product and R&D engineers, product marketing professionals, accountants, manufacturing managers, intellectual property and licensing managers, and market analysts—to undergo training. At the end of the workshop these employees will be able to apply the methodology learned in the ATAC program to continue to assess other company technologies.
Your company’s technology review board will be equipped to make decisions and go-forward plans based on the recommendations presented by the technology assessment team. The review board policies will address your company’s specific commercialization requirements and challenges.
Today’s #1 corporate management challenge:
How to better exploit intangible assets to create value.
According to Ernst and Young and Arthur D. Little, more than 70% of the assets held by S&P 500 companies are intangible, up from 40% ten years ago. With this trend continuing, organizations that are educated in and have established processes for assessing and releasing the value of their intangible, underutilized, or unrealized assets will gain an advantage over their competitors. The ATAC Program helps businesses convert intangible assets to tangible assets by validating markets and commercialization paths for them to recover sunk costs and generate revenue streams.
Accelerated Technology Assessment and Commercialization (ATAC) Program Components
Week 1: GCG mentor works with senior management: Formation of company Technology Review Board (at company site).
Week 2: GCG mentor works with Technology Review Board members: Creation of Review Board criteria, procedures, and policies; 4 company technologies selected for assessments; 5 employees selected for training as a technology assessment team (at company site).
Week 3: Company prepares brief descriptions of selected technologies for technology assessment team.
Week 4: Workshop on methodology for technology assessment and market analysis and validation: Your company sends a team of 5 employees for 2 days of instruction in the UT/IC2 Quicklook™ Assessment (a methodology that takes approximately 40 man-hours and yields a report and presentation detailing technology issues, market size, commercialization recommendations, etc.) Team begins working with mentor to conduct assessment. (Classroom instruction is at a centrally located site in your city; mentor consultation at company site.)
Week 5: The Technology Assessment Team conducts a Quicklook™ Assessment of their first technology, with assistance from their GCG mentor. (Mentors stay in touch with team via telephone and internet communications.)
Week 6: The Technology Assessment Team provides a written report and oral presentation on their first technology. Their GCG mentor has reviewed their assessment and recommendations and assisted in the preparation of their presentation. Assessment and presentation are critiqued. (Presentations occur at company site; team is accompanied by GCG mentor.)
Weeks 7, 8, 9: The Technology Assessment Team conducts Quicklook™ Assessments of three more company technologies. (Mentors stay in touch with team via telephone and internet communications and hold one in-person meeting at company site.)
Week 10: The team provides final written reports and oral presentations for all four technologies. Their GCG mentor has reviewed their assessments and recommendations and assisted in the preparation of their presentations. (Presentations occur at company site; team is accompanied by GCG mentor.) The Technology Review Board, assisted by the GCG mentor, makes commercialization decisions on the technologies and go-forward plans are developed.
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