QuickLook™

Identifying High-Value Innovations 

A reliable screening system for good innovations is essential. Every innovation is great, in someone’s mind, but which ones are truly capable of producing new wealth? Which ones are truly the right ones to put money and resources behind? In our experience only about 10% of innovations in any given set can actually be validated as having a good potential for commercial success.

Our proven Quicklook methodology separates the truly viable innovations from all the rest. Developed by the renowned faculty of the IC² Institute, it is designed to deliver a host of well qualified answers in a short period of time. It zeros in on ‘if’ and ‘why’ or ‘why not’ an innovation has the potential for commercial success.

The Quicklook delivers vital strategic guidance. As well as providing a sound basis for a go/no-go decision, a Quicklook identifies optimal business models, distribution models and pricing models for commercialization of the innovation. It reveals key customer expectations, potential partners and early backers of the innovation.

Its applications are versatile. We have used the methodology to sort large batches of innovations, to integrate into the operations of national and enterprise innovation systems, and to encourage aspiring entrepreneurs to move confidently forward with their own ideas.

We can show you how to do Quicklook assessments. By teaching our clients how to apply this methodology they are able to continually focus their resources on the innovations with the greatest potential for commercial success. You can also be certified to teach Quicklook to others.

What is the IC² Quicklook? 

A methodology created by IC² faculty to obtain reliable and valuable data on the IP status, market potential, and technology issues of an innovation in a relatively short period of time (approximately 40 hours per technology). Specific recommendations for a commercialization strategy for the technology are formulated and reported. The IC² Quicklook has been utilized by Austin entrepreneurs, high-tech corporations, and regions outside of the US served by IC² programs. 

Quicklook assessors

• Analyze and validate markets for commercially viable technologies,

• Determine the best commercialization strategies for technologies,

• Create a written report with market and strategy recommendations, and

• Deliver a concise and informative presentation of findings and recommendations. recommendations.

The Quicklook process involves gathering first-hand knowledge and information through direct interaction with people--people whose knowledge is not yet in the public domain. The potential of a technology may be in a new market about which nothing is documented. Secondary research can be used to obtain information about the “general” market, but is of little use for obtaining information about a market that does not yet exist. In this case, the Quicklook would require interviews with experts in order to generate new knowledge about a potential new market.

Quicklooks is an effective screening process when we are faced with attempting to select a handful of technologies from a large number. This methodology helps us to identify the “cream of the crop” or the technologies that appear to have the greatest commercialization value. 

“The process of enhancing the value of ideas, or coming to an unequivocal decision to abandon them or hold them on ice for a while, is a value-creating activity in its own right.” --- Vijay K. Jolly, Commercializing New Technologies